Sbarro -Global Expansion
During Turnaround


Stephen O’Connor's Role:
Senior Vice President, International Development (2005-2010)

Overview

Joining Sbarro at a pivotal moment, Stephen was a key architect of the brand's international resurgence. Starting as VP of International Operations and rising to SVP, he led the company's turnaround strategy through aggressive franchise expansion, establishing Franchise support infrastructure to improve Franchisee support and global growth.

The Challenge

Rebuilding systems and brand perception following stalled global development

Establishing regional teams capable of driving localized growth

Reinvigorating royalty streams and overall profitability

The Strategic Response

Franchise Reinvigoration

Redesigned support systems and value propositions to re-attract and retain quality franchisees.

Joint Venture Leadership

Launched and governed joint ventures in China, India, and Japan, aligning local execution with global brand standards.

Operational Infrastructure

Built regional teams and support mechanisms to scale quickly and efficiently.

The Execution Highlights

Grew international unit count from 113 to over 400

Increased international revenues from $79M to $200M

Boosted royalty earnings by 457%

Served on boards for JV markets in Asia

The Outcome

Orchestrated one of the most successful international expansions in Sbarro’s history

Turned around brand perception and operational capabilities globally

Cemented Sbarro’s relevance in key international territories

"Expansion only works when the infrastructure, people, and purpose are all aligned." — Stephen O’Connor, Founder, HIS Business Solutions

Why It Matters to You

The insights, frameworks, and operational discipline that Stephen applied at Sbarro are the same principles that now guide HIS Business Solutions’ client engagements.
While the achievements belong to Stephen’s executive career, they directly influence the value and expertise HIS brings to businesses today.

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